Millet ‘hunger marketing’ founder Wang Chuan: tough not war
to ride the rocket speed jump red millet, in addition to the station for the typhoon mouth, Lei Jun also found that the right people Wang Chuan. Wang Chuan has been playing an important role in the growth of millet. He is millet ‘hunger marketing’ the initiator of millet MIUI system ‘Weekly iteration’ advocates. How he was involved in the company’s internal management? But what about the growth of millet? Different Wang Chuan and the company’s other co-founder of the background. Other co-founder, in addition to Liu Beijing University of Science and Technology Industrial Design Department of background, all are from large companies. Look at the start-up companies, founded by Wang Chuan before mine stone technology despite KTV VOD system accounted for nearly half of the market, too small, but he is the first investor millet, Lei Jun is also a merger hard to talk about a year, he comes to Wang Chuan ‘I feel embarrassed’ to complete the task. ‘Lei Jun and I know for many years. When the company was founded are mutual investment, he cast a look, I voted millet, not because of lack of money, it is an attitude, participation in each other.’ Wang Chuan has been playing an important role in the growth of millet. He is millet ‘hunger marketing’ the initiator of millet MIUI system ‘Weekly iteration’ advocates. How he was involved in the company’s internal management? But what about the growth of millet? ‘The company how to make money’ millet such a short time to reach today’s brilliant, is the year start Waiting List include Lei Jun did not think, even then there is no way to Lei Jun millet how to make money to give a convincing answer. As millet investors, Wang Chuan gone through that stage. He bluntly ‘expose’ Lei Jun, said he was ‘in the end there is no clear answer to it.’ ‘Small companies, just start a business, even Lei Jun famous, everyone come are also skeptical, everyone will sit down and ask this question, millet in the end how to make money? I have not heard the LEI in the end let me have a convincing answer. If I have to sum up, I picked the two most fly from the inside. ‘Both answers as they may seem, I can only say this is quite tricky. Lei Jun, the first answer is ‘unreasonable’ type. He would ask each other a question: I have money or you have money? If I have money, I was not more than you know how to make money? So you do not worry, listen to me just fine; the second answer is the ‘worst result’ type: Our starting point is to do something of value to the user. If this product out, finally did not earn any money. Then we can say to the user, trouble you, we really can not live, can not be 5 yuan, 10 yuan donation it. If you really like it, I think we can raise the money. ‘After all, compared to the business model, millet most initially appeal more directly is to do one there are fans of the company.’ Wang Chuan said that this is different from the general business objectives of the company. Wang Chuan abandoned without talking about the business model, but also inspired by the LEI. In 2007, there are times when the two go mountain climbing, Lei Jun invested in a company referred to his UCWeb, asked if he was interested. Wang Chuan himself heard a long time, it seems not understand. He Air Jordan 5 Retro asked a standard ‘Investor Discourse’: the company how to make money in the end. Lei Jun is also still did not know the answer. Two years later, when UCWeb’s revenue more than 200 million, the two talked about it again, Lei Jun said: I was also really do not know, but the trend is there. It happened just as we went skiing, I know certainly lower slope, but only if specifically how to get there to know. This thing has affected Wang Chuan, including his later start again to look at, ‘I do see more, to think what people need to do, as to develop into what looks like, I thought, this is the old genius to know . things I talk and investors, the first thing to say is, do not ask me how to make money ‘in 2009, and Lei Jun, Wang Chuan first look at the idea of talking to do when reading:.’ Money that stuff, raw do not bring already naked. it is to come up with the money to do when a company does not make money now. The reading done, let the Chinese people to read more books, Jide not he? ‘Lei Jun did not say two words, just ask him 200 square enough. ‘I say it is too enough, I do first is start from 50 000 .200 Wan how dry enough? Then how can you thought the worst kind, lost the light of the chant, but also how completely did not think about how to make money. ‘Just hold on to their own product ideas, to look at reading but eventually attracted the attention of a man. When he Foxconn IGDBG (Innovation Green Digital Business Group number of new green business group) who was surgeon general manager Xie Guanhong foundry Amazon kindle. ‘You can not pay attention, I’m around someone kindle original system after the brush into Chinese, I feel like more fluid than the original system easier to use. I think this is great, very curious about what people are doing such a thing.’ Xieguan Hong sent in the country are doing to find the look of Wang Chuan, since the two get to know. ‘Is a good person at work.’ Evaluation Xieguan Hong Wang Chuan, the two became acquainted with millet and Foxconn series of exchanges, cooperation opportunities, which is something. Patriots look later and jointly issued one hundred e-books look, but the impact of the e-book market with the ipad does not scale, to look at and then give up e-book device orientation, move to set-top boxes. These processes, the Wang Chuan little anxiety. He said he and Lei Jun, like most of the state is that two people are all too real commercial success, then ‘retired people.’ ‘It’s like those old cadres, retired dry all wanted to do the thing, so I do follow my things are, not for investment or other person’s hope alive.’ Wang Chuan said. Gentlemen and diversity Wang Chuan was born a family of intellectuals, foreseen in college I knew I was to toss entrepreneurial character. College graduation, he was unanimously opposed to the idea of entrepreneurship at home. Father and he had a conversation, ‘I still remember the scene until now.’ Wang Chuan said. The father asked his son: ‘? You will Kengren do, they will not be deceiving you how to do business’, ‘My parents are senior Department of Space, a lifetime scholarship to study people who understand the business is one such. ‘Under the strong opposition from parents, Wang Chuan said one,’ I look at myself not deceptive, not lie, this thing can not be made. If you do not, I do not want anything and I went abroad, China is not yet would not be able to stay if made, that I will not violate this principle, I want to make some money to get home can sleep sleep. ‘around 2004, Wang Chuan and Lei Jun acquainted. Two people of the same age, because all loving skiing holidays are generally two people traveling together, so the relationship is quite close. In Nike Free 2011, when Lei Jun Qiu Bojun back bent nearby Jinshan, Wang Chuan-generation is Kingsoft CEO Lei Jun of any post office until Zhang Hongjiang. Lei Jun recalled the situation: that good help his weekly day, the result was one week to four days classes, he also has his own company, but Nike Shoes also business, busy day, 14:00, for me through thick and thin, without him I had to crash a. Wang Chuan think this is the friendship between friends. ‘I and Lei Jun friends for so long, after all is our values are the same.’ It is obvious that in more than one hour of conversation, ‘a small restaurant,’ ‘user experience first’, ‘Tongrentang’ These remarks and Lei Jun exactly the same. But Lei Jun millet invited him to join, he hesitated for a year. ‘Our relationship does not involve the interests of a friend, I have always believed in civil use.’ Lei Jun said, until he was ’embarrassed to refuse.’ Lei Jun said that the acquisition of the most important is to look at Wang Chuan to this man, ‘the beginning of the establishment of millet wanted to do together, but have been hesitant not determined, Wang Chuan on choosing to look at.’ Listen Wang Chuan told so more and Lei Jun is exactly the same words afterwards. Wang Chuan finally talked about the different duo. ‘From the approach to risk this matter is concerned, more radical Lei Jun, I more conservative.’ For two people like skiing, Lei Jun is always trying to bring everyone to the risk of that person, and Wang Chuan has been on the team security elements, and be able to successfully convince the LEI. The role of the security umbrella of Wang Chuan, also reflected in the management of the company millet. At a meeting before the first release on millet phone, Lei Jun, Wang Chuan asked, did you do the hardware, there is no bar. At that time it did not seem to have done here hardware. ‘Anyhow, I did that. So I know the risk of supply chain extreme. Make a $ 2000 phone, if the production of 100 million units per month, four months, the amount of money is 8.0 billion. But this phone, open mold to four months, production still need to wait four months. And the phone is seafood, it will rot in there. This stuff is not sold today, even after three months could not sell it at lower prices every day. You think about it, if we have thousands of units this small company stock, the company every minute he died. ‘including Lei Jun do, including software and Internet-borns, the first time I felt the supply chain, inventory details of the problem. As we all know, inventory problems are just as many Chinese mobile phone manufacturers in the market share, while the maximum risk. The past few years, supply chain inventory management millet really significantly better than other manufacturers. ‘I always said Lei Jun, how fast we need more, how many years have done it? We can not slow it a little. Drive to step 400, casually can overturn. All in all I drag the team people. ‘Wang Chuan conservative, does not mean he lacks courage and sound footing. In fact, the weekly iterations and international road millet has his insistence. Speaking of interesting, including Lei Jun everyone before working in a large company, some of whom also come from foreign companies. Wang Chuan made a speech to the millet, ‘millet big companies are Air Jordan 9 Retro beginning to attract top talent, but they are also accustomed to large companies practice every day from nine to five schedule. I said very simply, what is the start-up companies , start-up companies how to Air Jordan 10 do. I do not specify 7 × 12,6 × 12, on the way, you want the company as their own companies to do. LEI detour, he could not help thinking about the Jinshan put a company at a later stage standardized, so the management was serious and hard science norms, the Jinshan made up of a large company. Later, we slowly millet together to form a new idea, we have been doing for a small company, not non-standard Specification chant, how can land? ‘This speech, Wang Chuan to bring the concept of millet weekly iterations, this upgrade to the presence of people are greatly rhythm shock. ‘In look, I have always been doing.’ Wang Chuan said. Also on the internationalization of this matter, there have been hesitant Lei Jun, a chat, he and Wang Chuan exchange: millet is not only the domestic market enough. Wang Chuan back to his sentence: If you just do the domestic market, then I’ll quit. ‘I know that if you do millet international market, the difficulty likened to most of the country, but I always have an idea, you can not earn foreign money is not capable. China today has not really world-class brand,’ positioning ‘the author Trout investigate what the brand means china, made in china, is cheap and poor quality. You see the back of the Apple phone line printed word, Designed by apple in califonia, assembled in china. He understands that China is doing assembly that we can not do Chinese design, made in China, Chinese prices, the price is cheap Chinese thing, but if you just think that millet is cheap, and that I had not done. ‘said Wang Chuan, millet box of Red Star Award let him than all the other results are exciting thing. Such as Yin and Yang gossip integration and complementarity, and promote millet fast and stable growth. TV millet phone compared to the battle, and now Wang Chuan standing in a more difficult situation. Internet ideas then do phone millet, millet phone when available, Lei Jun is also doubtful for the outside world, but now, with the Internet television has been thinking to do everywhere, even people rush in the millet head, Wang Chuan and how breaking up? For the television industry, Wang Chuan was not a strange intruder. As early as 1998, Wang Chuan Shi Lei the first company to participate in Microsoft’s Venus Project, and then the appliance manufacturers and have extensive contacts. This has also allowed the president of Skyworth Yang Dongwen know him, and keep chasing him for some time. ‘Yang Dongwen traditional consumer electronics manufacturers have long been aware of the problem. He even put words we can say (Skyworth) does not turn to the Internet, I would kill anyone.’ Yang Dongwen are constantly looking for talent. Later continue to persuade Wang Chuan. He told Wang Chuan you to (do TV), Skyworth investment, even if only a small share is required. Wang Chuan was not thought of doing TV these things, did not agree Yang Dongwen. Yangdong Wen also because business relationship, find Kingsoft CEO Chiang Chang when he encouraged Wang Chuan also do it, it comes to finally put words Yang, Wang Chuan do if, Skyworth even if only 10% of the shares may be. Wang Chuan did not grant him, then he looked LEI Yang also continue to persuade. ‘He so persistent, of course, is aware of the way to use the Internet to transform traditional business is right, but he as a traditional manufacturers, there is no way this hardware is not accepted as millet way to make money.’ This thing just die a natural death. But do TV, bumpy road than imagined. Wang Chuan earliest emergence of the idea, nor is it a TV, but do box. It was not the IPAD for e-book market to seize, to look at the idea of e-book hardware has died, leaving only to look at reading application. Look within the team after some discussion, we decided to cut the box. In 2011, Wang Chuan Lei Jun, the two together, and went to Taipei, Wang Chuan Ti box from doing things. ‘It was Lei Jun has never thought such thing, so the outside world do not always layout, look at this entrance millet. Made the natural is the entrance, this is not what you want. Want a good layout and then do it is not it grand? ‘in October 2011, Wang Chuan’s team began to do’ to look for AppleTV ‘products. The software system allows AppleTV after the break has Chinese operating environment and rich Chinese online video resources. User feedback data exceeds the imagination of Wang Chuan, Zhou active users reached 80%. One thing a firm determination Wang Chuan: 2012 March, APPLE TV released the third generation, but on Taobao, but is the second generation of the high price of 600 dollars than three generations. ‘Because three generations can not escape, you can not install our software, users have continued to say do it yourself, make sure to buy us and we do it themselves, according to market conditions, I sell at least 600 bars, 600 I unreasonable ah can not make a good case. ‘April 2012, decided to look at their own box. The box is in the process of doing, and Lei Jun, Wang Chuan started to have the idea to do a TV. When the multi-melee Internet TV market has begun simmering. It was the most optimistic scenario is that millet was expected in April 2013 released the first Internet TV, grab market opportunities. But it was the music as pull the top spot, but also with the millet before the program. ‘We have to do TV, it must supply chain communication and our ideas, develop product solutions. Later, for some reason, millet did not do this program. So Foxconn this program available to the music video and music, as the last year before all the policies and millet The plan is the same. ‘And millet, this time in order to achieve a better solution in the bottom of the interactive television several times dystocia, Air Jordan 8 Retro the final product release delayed to September, missed the best window period, this time the market has a melee. Skyworth join the attack millet queue, claiming millet TV and Skyworth, compared to Ali, to develop smart TV, it is experiencing an industrial civilization stone civilization. Wang Chuan to see the day of music, as has just released a 70-inch Super TV, and substantial price cuts before the series. Wang Chuan said the messages themselves are ignorant. Music and millet seem apparent to widen the gap, according to the music, as disclosed sales data, music, as sales of Super TV has more than 300,000 units, while sales of 3,000 units millet television for the first time, after the opening has been purchased by an equivalent amount. Wang Chuan does not seem to mind the music, as the first, ‘From a business perspective, the impact might be, but also very short. Apple is not the first MP3 player do not first make smart phones. I do not think it can really affect us. ‘He Nike Air Presto also has always been adhering to conservative pies,’ television and phones, to increase productivity, needs to do first mold, a mold is necessary to open three or four months, the risk of hardware already large , millet and the first to do TV, I still prefer to be conservative. Again, the product well, waiting for others to copy. ‘Wang Chuan’s tough not war.